When we have written a post, most of the time we are looking to drive traffic to our site and most people rely on being found on the search engines.
However, this is risky for 2 main reasons:
1 It is very difficult to get onto the front page of the search engines for any search term. As an example, if you are involved in weight loss ,typing:
“how to lose weight” will show you have 13 million competitors
The front page will be dominated by suppliers with big budgets.
You can improve matters by looking into niche markets within the main market.
However, there is still likely to be a lot of competition.
2 The search engines can change their algorithms without notice.
Many people have been on the front page of the search engines earning a good living and literally overnight, they are no longer on the front page and are not earning any money.
It’s time for a re-think.
If we cannot attract people to our web site, then we need to go where they are.
By this we mean that when we have posted an article, we also post it on other sites where our potential viewers are.
There are lots of such sites so rather than post on lots, it is worth concentrating on the larger social media sites.
Writing the article takes time, but posting to a few of these sites doesn’t take much time. There is software as well as WordPress plugins that will automate this process, but I have made a video showing how to do this manually.
The first site is LinkedIn which has mainly been used by professional people and for recruiting.
However, it has now been taken over by FaceBook and is undergoing some changes. It is one of the largest social media sites in the world, so it is well worth posting onto.
Below is a video showing how easy it is to do.
One thing I would recommend is, once the article has been written, to ping it.
This is easy to do with a site like www.pingomatic.com
If you have any comments or feedback, please let me know.