By now, we should all know the benefits of having a presence on YouTube.
1 People prefer to watch a video these days, rather than read a lot of text.
When people want to learn about a new product or service, as many as 98% said they preferred to watch a video.
2 Video can increase your sales
It is estimated that adding a product video to your landing page can increase your conversions by 80%.
3 Videos are more appealing to mobile users
We have all seen the growth of mobile usage over the last few years and it is forecast that this growth will continue.
More than half of video viewing is now done on mobile phones.
It is also forecast that watching videos on mobiles will overtake traditional TV viewing.
Quite simply, people find it easy to watch a video while on the go, than scrolling through trying to read lots of text.
4 YouTube is the second largest search engine in the world, so it is well worth having a presence.
YouTube Channel-what is it ?
Now that we have covered the benefits, let’s discuss what a YouTube channel is.
You may have lots of interests with videos on subjects such as golf, photography, dog breeding, etc.
If a golfer is looking on your YouTube account, he/she may not wish to look through your videos on photography and dog breeding.
To overcome this, we would have separate channels for each of our interests.
If you are looking for viewers, it is estimated that YouTube visitors are watching around 6 billion hours of video every month.
You only need a small part of that to have a viable business.
In order to customize your YouTube channel, you need the following :
1 Channel icon- this should either be a photo of yourself or your brand.
2 Channel art-personally, I use a site called www.canva.com, which is free and enables you to design your own channel art.
I have made a separate video to show how this is done.
There is a link below.
3 Channel description-this tells your viewers all about your channel.
That is basically how you set up your YouTube channel.
For further details,please refer to the video below.
In addition, I will be adding further videos on YouTube marketing.
Here is the video on how to create your YouTube channel art using FREE sites
Below is a link to the next YouTube video in this series :