If you are involved in blogging or you are developing your own web site, you may well be looking to earn money off the Internet. You probably have a great idea so you go ahead and write lots of great content. You are convinced this is what people want, so you sit back and wait for the traffic to arrive.
Unless you are really lucky, it is unlikely you will see the flood of traffic that you anticipated. There are a number of reasons for this, the first of which is that content is only the first step in attracting those targeted visitors you are so desperate you need for your success.
Let’s look at some of the factors that will help you to succeed:
As we have mentioned, content is the first step you need to take. Many people write their content for the search engines. By this I mean they look at factors like keyword density, which is the number of times your keyword (s) appear in your article. At one stage this was very important, but the search engines realised that people were exploiting the situation by adopting tactics called “keyword stuffing”. Literally this meant inserting your main keyword phrase in the article a lot of times.
Ideally your article should be informative, in demand and relevant. If you write content that satisfies these conditions, there is a good chance that your readers will stay on your web site and will interactive with you.
What to include in your article:
As many of you are involved in Internet Marketing, the main type of article that attracts a lot of visitors is one that solves a problem.
How do I attract more visitors to my web site?
What’s the easiest way to earn money on the Internet?
How do I get my video seen on YouTube?
If you want to attract a lot of visitors, it is advisable that you are solving an issue for many people. Rather than guess, one of the sites I use is:
Here you will see the type of issues that people are trying to resolve.
Look at some of the questions and see how many people are watching. If it is a major issue then a lot of people will be following it, so it is worth trying to provide a solution.
For example, I have just seen somebody ask on Quora :
“How do I promote my video on YouTube?”
What you can do here is research this topic and then write an article in reply to the question. If people like your answer they will click on your link back to your web site.
For further details on Quora CLICK HERE
There are various debates as to how long the article should be. The consensus of opinion is that it should be 1,000 to 1,500 words.
Relevant and topical content
It may sound obvious but your content should be topical. You need to watch the trends and try to provide solutions in topical, growing markets. For example, if you are involved in Internet Marketing, you will know that YouTube has been very popular and shows no sign of slowing down. If you can learn about YouTube then you will be involved in a growing market.
Conversely if we look at article directories, these were very popular a few years ago when it was suggested that in order to rank high in the search engines, you needed to submit your content to the major article directories. Most marketers will tell you that article directories do not have the influence that they did a few years ago. Therefore, it may not be a good idea to spend too much time on learning about article directories.
How To Improve Your Knowledge
If we take the example above and you decide to learn more about YouTube you probably want to know how to learn more.
Firstly, one great place is YouTube itself. If you search on:
“How to promote my video on YouTube?” you will find so many different answers, and all the answers are free.
A site that I use is https://www.udemy.com/
You will normally have to pay for these courses, but very often there are promotions available which make the courses very affordable.
I have just searched on the YouTube phrase above and found over 6,300 courses available. Against each offering you can see the ratings, comments as well as the number of people who have taken the course. It is worth looking through the options to find the right one for you. I would suggest going for a course that has attracted a lot of readers and is highly rated.
I like Udemy as the training is video based which is my preferred way of learning. Very often you will be able to preview the first few videos. This is well worth doing as you will quickly see if the style of the supplier is right for you.
When I mention keywords many people switch off or find it too complicated.
There is a lot to keywords and Search Engine Optimization and it is not possible to cover it in this article.
If you are involved in Internet Marketing and you have written an article or made a video on how to make money online, the chances of ranking for that key phrase is not very high. Just looking at google there are over 3 billion competitors for this search term.
There are lots of tools available to help you with keyword analysis but the best thing to do is expand the search phrase and use what are known as long tailed keywords. For example if you used:
“How to make money online without investing anything” there are 263 million results. That is still too many but if you continue to drill down you will find a search term that you can use.
You can use a free tool called Google Keyword Planner which will help you further.
There are many other ways to help your blog or web site being found, but the more you have to do, the more complex things become.
Personally, I write an article for my own web site and I normally make a video which I load onto YouTube.
I also post to a number of sites like StumbleUpon, Reddit, LinkedIn as well as Blogger. More information on these can be found on this site.
Good luck with your site.
If you have any questions, suggestions or comments, please do not hesitate to contact me.