SEO Yoast one of the best WordPress plug ins

This plug in for WordPress is one of the most impressive currently available.

In summary, this will enable you to optimise all pages and posts for SEO once you have created the content.

When creating a post (or an article) the following information is entered:

  • The SEO title-this is the 1st line that appears in the search engine
  • The meta description-this is seen below the SEO title
  • Keyword-it is worth remembering that the major search engines rank pages and posts NOT web sites.

After this information and the content in the article have been entered you then click on a key called “Page Analysis”. The plug in will analyse the information and produce a green light or a red light. From this it will be possible to take action so that each red light becomes a green light.

The sort of data that is analysed is as follows :

  • Whether there are any images and whether there are alt tags
  • The length of the page title as only so much is seen when searching
  • Whether the page title contains the keyword
  • How easy the article is to read-it may need shorter sentences
  • The keyword density

It is very easy to take the necessary action to turn red lights into green lights, which will give you a greater chance of being indexed by the search engines.

It is very important to optimise each page or post, as these are what are indexed by the search engines.

Other features include following:

  • Which pages appear in the search engines-for example, if you are selling a product you will not want the download page to be indexed.
  • SEO Yoast automatically creates XML Sitemaps and notifies google and bing of the sitemaps’ existence
  • There are options to notify yahoo and ask
  • Once you have verified your site with google and bing it is so easy to enter these codes into the site.

When choosing a WordPress plug in, before checking the functionality it is

important to ensure that it has been favourably reviewed.

In conclusion, this could save you a lot of time and money, and the great thing is that the plug in is free.

 

How to add menus in WordPress

A number of people have asked me how to manage menus in WordPress.
This is relatively easy to do, and in order to show you how to do it,I have made a short video.

Personally,I like the horizontal menu across the top of the screen.
I then like sub-menus so that people can see, at a glance,what is on my site.

Your theme and menu location may be different.
However,you can still use the same method.

If you have any questions,please let me know.

 

fiverr- a site worth looking at

This site may be worth a look
http://www.fiverr.com

It is called fiverr because originally all the gigs could be bought for five dollars.
It is a useful site for tasks that you may not be able to do (or you may not want to do).

I have used this site for a number of years for such tasks as :

logos
Facebook Page covers
Instagram posts
as well as video production

I have made a video showing some of the uses.

 

How to find keywords using a FREE tool

When we write an article, we use keywords in the hope that the article will be found by people searching on the Internet.

Let’s consider google for now as it is the most popular search engine.
If you are in the weight loss business, you may consider the following keyword phrase :

“How to lose weight ?”
As of February 2018 there are over 14 million searches, so the chances of being found are not that great.
The search engines will be dominated by established businesses and organizations with very large budgets.
Take a look at the first page.

However,there is still hope as we can find keyword phrases with less competition, and therefore more chance of being found.

There are a number of tools on the market that will do this work for you.
However,if you want a free tool, google offer keyword planner.
To see how you can use this,please watch this video below :

 

Affiliate marketing-how to find products on clickbank

If you’re involved in internet marketing you’ve probably heard of clickbank.
That’s www.clickbank.com, which is a very good site if you want to sell digital products.

In selecting a product to sell these are the points that I consider:

1 Select something that you know about or are passionate about.

Apart from the obvious Internet marketing, you may be interested in sports, personal development, gardening or a host of other niches.

This may seem obvious but some people just chase the money without knowing anything about the subject. If you do this, you will eventually you’ll get fed up and you’ll run out of steam.

2 You need to do make sure that it’s a good sales page. Ask yourself whether you would buy from this yourself .If so, there’s a good chance that other people will also buy the product.

3 Check that the product is selling well otherwise there’s no point in selling a product that  nobody wants . This is found in the gravity, all of which is included in the video below .

4 Another very important point is the affiliate page.You need to make sure that you’re going to be well supported on this product so if you look at the affiliate page and you see banners and email swipes then there’s a good chance that this is well supported product.

5 Also,if possible, go for something will a rebill. This means that people will pay monthly, which means you will receive a monthly commission.

These are the things that I look for,all of which I cover in the video below :

 

The many uses of google

Like many people I mainly think of google as a search engine.

However there are many other useful applications that you can use for your blog. These are as follows:

Email

Ok we are all aware that gmail exists but there are some good reasons to have a gmail account the main 2 being as follows:

A If you have a blog or web site you must have a gmail account.

Even if you have done all the SEO on your site you are unlikely to be recognised by google until your site is verified. This is not very complicated, you use google Webmaster tools to generate a verification code for your site, then all you need to do is put this verification code onto your web site, and you can then use the google Webmaster tools to analyse your traffic.

There are a number of plug ins that make it very easy to put the verification code onto your blog.

You can use your gmail account to do the bing verification.

B If you have more than one email address, which many of us do, gmail makes things very easy. Let’s imagine that you have gmail account 1,gmail account 2 and a hotmail account.

Firstly you can receive all 3 emails into 1 gmail account so you only have to log into 1 account, rather than 3 accounts.

In addition you can reply to all 3 email account from the 1 gmail account.

For example, you may log into gmail account 1 and find you have a hotmail message. From the gmail account you can reply to the hotmail message, but the recipient will see that the message has come from hotmail.

That is a very useful feature.

Google Drive

If you want to back up your data and/or have more than 1 computer this is very useful.

I’m sure we have all experienced a computer malfunction and have found that we haven’t backed up the data.

It is possible to back up to 5 Gb of data free of charge with google drive.

Personally I have a desktop where I store most of my data and a laptop, which I use in various locations.

The beauty of google drive is that it is possible to access that data wherever you are. If you make change it is possible to synchronise the data.

 

Google Docs

This is a very good application.

This will enable you to create documents with images, tables, equations, drawings and links. If you don’t want to go to the expense of having a product like MS Word, this is a very good alternative.

Google Sheets

This really is a very good product for creating spreadsheets.

If you have used MS Excel, you will find it is very similar.

Google Slides

Here you can create slides with the editor, which supports such things as embedded videos and animations.

Conclusion

Google does have other applications (including YouTube) but these are the ones that I use most.

In summary the main advantages are:

1 The products are free to use- a very important point when comparing the costs of other spreadsheets and word processing applications.

2 The applications can be accessed from any remote location

There is no need to back up data or carry a USB stick to use data on different computers.

3 Almost unlimited storage space

Although there is a limit on storage space, this can be overcome by having several google accounts.

 

 

 

 

 

 

 

 

 

Content: ebooks,videos,articles,software and much more

If you are looking for ebooks,videos,software,articles or graphics the PLR is a very viable option.

Private Label Rights (otherwise known as PLR) makes the creation of articles and books very easy. On the Internet nowadays it is very important to have good quality, unique content.

There are a number of ways to do this:

1 Write the article or book yourself. I have done this as I enjoy writing, but it can be very time consuming.

2 Hire somebody to write the articles or books.

This certainly cuts down on your time but it can be very expensive.

3 Invest in PLR.

There are many sites that offer PLR as can be seen from the search engines.

On entering Private Label Rights into a search engine I found over 30 million results.

In this article and accompanying video I review a PLR product that I have used for some time, which I like for the following reasons:

  • It is very easy to find what you want with the excellent search facilities.
  • Products are being added regularly, which is important as things move so quickly on the Internet.
  • The range of products is so extensive.

Whereas many PLR sites offer just articles and ebooks, this product offers the following:

  • Over 6,000 ebooks-you can use these for knowledge or sell them
  • Over 1,400 videos
  • 1,271 software products for your own use or to be resold
  • Over 400 graphics packs
  • 160 audio packs
  • Over 20,000 PLR articles

In addition there are stock photos, which we all need quite frequently.

I use this site for the following purposes:

1 Give aways- we are all looking to give good quality products to entice people to join our subscriber list.

2 Training-there are lots of good ebooks and videos that you can use if you need to learn about a new subject.

3 Content for my postings on the Internet.

Whereas many PLR site concentrate on Internet Marketing products, this site offers a varied selection of niche markets.

In summary you should find enough on this site to populate your own web sites, and there are many products that you can sell.

 

For a free trial, please click on the link below :

http://johnhayesonline.com/idplr